Brand DNA is a profile-first workspace for saving your voice, audience, language, and guardrails so your AI output stays on-brand.

Instead of repeating brand instructions in every prompt, you define them once, generate with Express Generator, and keep strong outputs in My Stuff for reuse.

Brand DNA helps you avoid generic outputs and keep your messaging tighter:

• Profile-first consistency: Express runs inherit your saved brand settings automatically, so the topic field stays focused on the current angle instead of re-explaining your brand.
• Stronger guardrails: Voice examples, must-include vocabulary, phrases to avoid, CTA style, emoji policy, and sentence rhythm all help reduce style drift.
• Faster ideation: Brand Ideas uses your saved profile and current topic context to suggest angles that still fit your positioning.

If no profile exists yet, Brand DNA opens a Start Setup wizard first.

Express Generator is the live writing surface inside Brand DNA. It uses your saved profile automatically, then lets you tune the current run.

• Platform per run: The current UI selects one platform at a time.
• Topic field: This is your current angle or brief, not your full brand identity.
• Brand Template: Options include Educational Value, Brand Story, Thought Leadership, PAS Problem-Solution, AIDA Offer, BAB Case Study, Behind the Scenes, Community Engagement, and Product Update.
• Consistency Mode: Choose Strict, Balanced, or Creative depending on how tightly you want the model to follow your saved brand voice.
• Content Length: Short, Medium, and Long affect both depth and credit usage.
• Web Search: Optional live-web context for recent or verifiable information.
• Reset Form: Clears the current run settings back to defaults.

Brand DNA shares the same explicit snapshot model as the other AI tools, but the workflow is tailored to the saved brand profile.

• Brand Ideas: The top action opens the idea engine with your current profile, active platform, and topic context.
• Run Cost Estimate: The page shows an estimated Express run cost before you generate.
• Captions: In the current Brand DNA flow, captions are generated after the main draft on the supported paid plan path, not from a separate toggle in the Express form.
• Result Tools: After generation you can continue with Edit with AI, Manual Edit, image generation, Copy, and Save Snapshot from the result panel.
• Save Snapshot is manual: Results are only saved when you click Save Snapshot.
• Save-before-regenerate guard: If you are about to replace unsaved results, the app can prompt you with Save Snapshot & Generate or Generate Without Saving.
• Restore from My Stuff: Saved Brand DNA snapshots reload the Express settings used for that run so you can generate again quickly.
• Mobile layout: On mobile, the workflow is split across Settings, Result, and History.

• Free: Brand profile setup/editing, Brand DNA Express, Brand Ideas, and Magic Enhance. Standard Express text generation uses normal credits. Grounding is unavailable.
• Pro: Adds Web Search and Express caption support. Standard Express text generation still follows the normal run-cost billing rules for the selected run.
• Ultra: Higher monthly credit allowance plus premium entitlements. Express caption support is included, and standard short/medium Express runs bill at 0 credits when grounding is off; long and grounded runs still consume credits.

• Make the business description concrete: The more clearly you explain what you offer, who it is for, and what makes it different, the better your profile foundation becomes.
• Use voice examples: A few strong examples help the system mirror your preferred rhythm and tone more reliably.
• Adjust consistency deliberately: Strict is best for staying on-brand, Balanced is the safest default, and Creative gives you more variation.
• Use Brand Ideas when the angle is weak: It is a better fit here than generic topic prompting because it uses your saved brand context.
• Save milestone outputs: Keep reusable on-brand snapshots in My Stuff so future restore and reruns stay clean.