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Guide
Defining Your Brand DNA

Build a consistent voice that scales across all AI outputs.

Overview

Brand DNA stores your brand identity so every AI output sounds consistent.

Set your voice once instead of repeating style instructions in every prompt, then save strong outputs as explicit snapshots for reuse.

Why Brand DNA Matters

Brand DNA helps you avoid generic outputs and keep a strong brand:

  • Unified Voice: Ensure your LinkedIn posts match your other channels in tone and personality.
  • Efficiency: Skip repetitive context-setting in prompts.
  • Authenticity: Create content that fits your audience language and expectations.

Setting Up Your Brand Profile

Fill out these fields on Brand DNA:

  • Brand Name & IndustryCore identity and positioning.
  • Target AudienceDefine who you want to reach.
  • Brand Voice & ToneChoose a preset voice or define your own blend.
  • Key Messaging PillarsChoose the topics you want your brand to own.

Express Generator

The Express Generator is a specialized tool within Brand DNA designed for rapid, on-brand content creation. It is available on Pro.

Because it already knows your Brand DNA, you only need a short topic to generate platform-ready posts.

  • Instant Output: Perfect for those "I need to post now" moments.
  • Platform Specific: Automatically formats for platform context.
  • Magic Post: Let the AI surprise you based entirely on your brand topics.
  • AI Suggestions: Get topic ideas instantly with profile-aware prompts.
  • Language Guardrails: Output language rules are enforced and technical terms stay in English when that is the natural developer/business wording.

Workflow & My Stuff

Brand DNA shares the same explicit snapshot model as other AI tools.

  • Save generated content only when you click Save Snapshot.
  • Unsaved snapshot changes trigger a leave confirmation before navigation.
  • Restore previous Brand DNA outputs from My Stuff with source filter brand-dna.

Plan Access & Credit Usage

  • Free: Brand profile setup/editing + Magic Enhance support.
  • Pro: Full Brand DNA Express generation and consistency controls, including unlimited standard short/medium Express generation.
  • Admin: Full access to all Brand DNA capabilities.

Magic Enhance costs 5 credits per use. Free includes 300 monthly credits. Pro includes 5,000 monthly credits.

In Brand DNA Express, Pro standard short/medium generation is unlimited. Grounding and image generation still consume credits.

Top-up packs (1,000 credits, 3,000 credits, 10,000 credits) add credits only and do not unlock Express access.

Tips for Success

  • Be Descriptive: When defining your audience or voice, more detail improves output quality.
  • Update Regularly: As your brand evolves, update your Brand DNA to match new goals.
  • Test and Tweak: Generate a few posts and see if they feel right. If not, adjust voice settings.
  • Use AI Suggestions: Stuck on topic ideas? Use the sparkle button to generate on-brand ideas faster.
  • Save milestone outputs: Keep only reusable brand snapshots in My Stuff to make future restore faster.

Ready to define your brand?

Set up Brand DNA and generate on-brand content faster.

Open Brand DNA